One thing we constantly ask ourselves at concept3D is; who cares about the geoweb besides Google and Microsoft? As a start-up, we don’t have billions to spend on creating and buying new applications opportunistically…we have to think about revenue and cash flow (short and long term). As a result, we look at and pursue markets that we believe would benefit by leveraging geo-referenced 3-D (and other) content. What we’ve found is that identifying these markets is done through evangelism and working with early adopters in location-based businesses/vertical markets. Besides the obvious real estate development opportunities, we’ve been working on projects (large and small) in the tourism space, travel business, large event marketers, and others. The activity continues to grow as more people realize the value of an open geoweb world - where KML meets 3-D content which then meets the web (i.e. Google Earth/Maps meets SketchUp/Picasa which then meets Flash or other rich media format). It’s easy to draw a parallel between early web development and the geoweb - the primary difference is that the development environment is much broader, and more open with greater tools, resources and opportunities.
So, we’ve found that there are many who care about the geoweb as a commercial medium outside of those creating the platforms with which we work. These clients are pursuing the geoweb because they believe in its key components - better visualization, improved search/eyeballs, and an immersive customer experience.