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Five Ways 3D Renderings and 3D Virtual Tours Market and Promote Properties

April 13, 2018 by Sam Slater

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Innovative New Methods of Marketing and Promotion

The digital age has paved the way for entirely new and futuristic forms of marketing. One of the most exciting new areas is immersive 3D visualization, whereby sellers and promoters provide potential customers, clients, buyers, or investors with a realistic, digital depiction of their property, product or venue.

With the help of state-of-the-art 3D services, sellers and promoters are creating breathtaking 3D visualizations in 3D interactive maps, 360° visualizations, virtual reality, augmented reality, and 3D virtual tours. In this post, we explore each of these five immersive visualizations and how marketers are applying them to attract audiences in the digital age.

1) 3D Interactive Maps

Maps have come a long way in recent years! They first went digital, and now they have gone 3D and becoming fully interactive. Today, audiences can navigate through realistic, 3D models of the insides and outsides of structures such as campuses and convention centers. In addition to 3D modeling, best-of-breed 3D interactive mapping software also provides integrative features such as Google Maps street view or Mapbox map tile customization.

Marketers can also make use of 3D renderings to depict a property or landscape in its most flattering light by eliminating distracting variables and providing customized, seasonal renderings. 3D interactive mapping, often coupled with 3D renderings, is used by organizations that want to market venues, such as medical campuses and golf courses, through a rich, realistic, and immersive experience that's available on any device, anywhere on the globe. 

2) 360° Visualizations

360° photos, videos, and 3D renderings involve a complete view of the surroundings from a particular position. This form of panoramic media shows the viewer what they would see if they were standing in a particular place and swept their gaze all the way around, 360°.

In recent years, cutting-edge 360° media software has evolved to the point that the viewer can go beyond panning laterally, and can now pan up and down, so that their view includes the sky/ceiling and the floor/ground. This additional vertical dimension provides a complete sphere of stunning detail that gives potential clients and customers the freedom to see the surrounding structure or landscape from any angle.  Additional  information and data can even be layered into the panorama to provide an even more detailed and full experience. 

3) Virtual Reality

Virtual reality (VR) is one of the best-known and fastest growing forms of 3D visualization. It's no surprise that VR is transforming the marketing of properties, products, and venues. For example, many marketers are using VR to realistically visualize new designs for landscapes and structures long before they are built.

virtual-reality-3D-marketing-promotion-technique

One of the greatest assets of using VR in this way is that you can give potential investors, clients, and buyers many different options without having to pay a single dollar in construction, landscaping, or scaled-down physical models. Before the advent of VR, architects and interior designers had to rely on relatively bare diagrams, drawings and physical miniatures that could only loosely approximate the end result.

For example, before VR, a proposal for a city park might have suffered difficulties attracting buy-in from decision-makers who only had drawings and diagrams to review. However, a VR treatment of the proposed park could allow them to immerse themselves in every detail of the park, such as a flowing fountain in the park center, which could make all the difference in their decision.

And like 360° visualizations or panoramas data can be layered into the experience. Using the park example, the construction time and cost of the different elements could be displayed when selected making all decision criteria available in one view.  Live data like IoT data can be integrated as well to allow for remote or distant decision makers to have the same experience as those on-site. 

4) Augmented Reality

Unlike virtual reality, augmented reality (AR) begins with a real-world setting, then overlays informational and interactive elements onto it. A common example is the use of icons and traffic-activity indicators overlayed on top of satellite imagery and street-views in Google Maps.

However, augmented reality has become far more ambitious and sophisticated in recent years. For example, in order to help clients and customers visualize a remodel of an interior or a new addition to a building, 3D services can overlay the new remodel onto the old building to help envision the proposed change. In this way, AR can give customers and clients greater confidence in signing off on a remodel or new addition.

5) 3D Virtual Tours

3D virtual tours are generally available in two map-based or VR-based. The map-based virtual tour,  Map Tour, is best for view on a desktop or tablet or to communicate greater detail beyond imagery. These are with popular with real estate agents, provides potential buyers with a sweeping view of the property and surroundings. By coupling with maps, basic 3D virtual tours can include directions while highlighting attractions and utilities in the surrounding city, such as WI-FI hotspots. Map Tours are not only used for showcasing real estate for sale, but for showcasing event venues, such as grand ballrooms. Virtual tours provided for these venues can be saved as templates, then reused with minor changes for different events in the same venue, such as different weddings or formal dances.

360° Tours, the VR-based virtual tour, include all of the functionality found in basic 3D virtual tours. However, the 360° Tour allows for ease of use in VR goggles. All the details can still be included with an entirely immersive view of every relevant room, hallway, staircase, walkway, or other important feature of the property or landscape. This enhanced virtual tour provides potential customers, clients, buyers, and investors with total 3D immersion. 360° Tours are ideal for marketing and promoting resorts, spas, hotels, hospitals, campuses, golf courses, and other large-scale properties.

Enhance Your Marketing and Promotion With concept3D

Immersive 3D visualizations are changing the way that sellers and promoters attract potential customers, clients, buyers and investors. With the help of state-of-the-art 3D services, sellers and promoters are now providing highly realistic, interactive views of their properties and venues. These breathtaking 3D visualizations come in the form of 3D interactive maps, 360° 3D renderings, virtual reality, augmented reality, and 3D virtual tours. Each of these five new modes of marketing are attracting new audiences that can enter an immersive visualization with any device, from anywhere on the globe, to see what awaits them if they take the next step.

Topics: Virtual Tour, Virtual Reality, 3D Renderings

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