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Interactive Campus Maps for Game-Day Marketing and Wayfinding

April 17, 2017 by Sam Slater

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From CampusBird Blog

Stadium

Marketing, sales and event planning and management are hugely important for college athletics departments. Digital campus maps can play a critical role in helping people find their way, learn more about what your campus offers before and on game day, and enjoy their experience more.

Hear from Colorado State University's director of athletic sales, marketing and communications about how CampusBird's interactive map and virtual tour platform supports the University's efforts to build a powerful and fun game-day experience. Make your athletic department shine and get people excited about all your campus has to offer.

Chris Ferris, Director of Sales, Marketing and Communications, CSU Athletics

"But then ultimately on game day, [the interactive map] will activate our entire campus and our entire Fort Collins community in a much different and much more robust way than has happened here in a very long time. I think nearly 50 years if I'm correct.

"First and foremost we've developed a really comprehensive, entire game-day experience that is not only parking and transportation, but - four hours prior to game - where our team will arrive, how they will enter the stadium, where the marching band will play pre-game and how they will navigate throughout the parking lot.

"Where the student tailgate zone will be; where season ticket-holder tailgating opportunities are; where single game tailgate opportunities will be.

"How the alumni association will engage alums and their membership. How the athletic department will engage premium and general seat-holders.

"And so this map enables us to show all of that to everybody. And hopefully, provide new and unique opportunities to people that may be didn't know things like that were happening, not only within athletics on game day, but across the entire campus. What's going on at the business school on game day? What's going on with vet-med, on game day? What's going on with all different units and divisions across our campus...student affairs has an unbelievable plan for student engagement on game day and it's going to be fabulous.

"Our students are going to have an experience like never before at Colorado State [University].

"And so this [interactive campus map] enables alums to know what advantages our students have today. Allows our stakeholders and sponsors and partners to understand what students and alums have an opportunity to do.

"So the [interactive map] is every bit a navigational tool, in the sense of where do I go and how do I get there, but it's a communication tool, it's an engagement tool, it's a marketing tool. It's all of those things in one package."

Topics: Football, higher education marketing

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